At PRIMERA, we set out to create nutrition solutions designed specifically for women. For too long, the supplement industry has focused on men’s athletic performance, leaving women with products that don’t fully reflect their needs, lifestyle, or goals. We wanted to change that.

Dr. Stacy Sims, PhD is world-renowned for her pioneering research on female physiology in sport and health. Her philosophy that “Women are not small men”  has inspired a movement in fitness and nutrition that recognises the unique needs of women at every stage of life. At PRIMERA, we share that belief. That’s why we create supplements designed with women in mind, backed by science, and built to support strength, energy, and long-term wellbeing. Today and for the future.

Every ingredient we use is chosen with care. We prioritise responsible sourcing, premium quality, and proven effectiveness. Nothing unnecessary, nothing hidden, just supplements that work, supported by research and crafted with women in mind.

As women, we juggle it all: careers, families, and endless to-dos with little time left for ourselves. That’s why every workout counts, giving us strength without leaving us drained, so we can return to our day as the boss, mum, or friend we need to be. From creatine that powers performance and recovery, to protein and collagen that support body and beauty from the inside out. PRIMERA helps you do more, recover faster, and live with energy.

PRIMERA is more than a product range. It’s a brand women can trust and feel comfortable with, a brand that understands that health and performance aren’t just about looking fit, but about building strength and vitality for life.